"The idea that Blackpool was built on laughs was at the forefront of our exhibition and the design process for the visitor experience. Knowing Showtown’s audience would be predominantly non-traditional museum-goers, coupled with a competitive tourist attraction environment, motivated us to create a unique museum vibe.

Exhibition design company Casson Mann and a comedy panel guided the interpretive design conversations around what kind of experiences make you laugh out loud and feel nostalgic. We knew we had to create big reactions with our internationally significant stories of magic, comedy, dance, circus and seaside fun."

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Read the Museums Journal article here.

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