Museums Journal reviews Showtown Blackpool, commending the new museum's vibrancy and inclusivity:

"The museum’s innovative use of space and technology, which includes interactive displays, audiovisual narratives and immersive activities, encourages visitors not just to observe but to participate in Blackpool’s diverse history as one of the leading British seaside destinations."

"Showtown’s design exemplifies inclusivity and accessibility, with facilities designed to accommodate visitors of all ages and abilities. Features include a lift, gender-neutral toilets as well as family cubicles that all help to ensure a welcoming environment for everyone."

"This commitment to inclusivity is not just about physical amenities; it extends to the very essence of the museum’s narrative, which celebrates diversity and the rich tapestry of Blackpool’s entertainment history."

"The museum, through its six distinct galleries – Beside the Seaside, How’s Tricks?, It’s Showtime, Roll Up! Roll Up!, It’s Better with the Lights On and Everybody Dance Now – offers a multifaceted exploration into Blackpool’s entertainment legacy, from the seaside to the dance floor."

Animated characters such as Candy the Donkey and Floss the Seagull, alongside live performers, bring the displays to life, enhance the museum’s narrative and make history accessible and engaging for visitors of all ages."

"Showtown is more than a museum; it is a cultural hub that celebrates Blackpool’s legacy as a centre of entertainment and is a vibrant testament to its legacy and ongoing cultural renaissance."

"By blending historical exhibits with interactive experiences, the venue offers a new model for museums – one that is immersive, inclusive and also deeply engaging."

"Showtown stands as a testament to the power of entertainment to bring people together, highlighting Blackpool’s enduring influence on the British popular entertainment scene."

Read the full article here.

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